Interactive Television: Netflix Pioneers Viewer-Controlled Storytelling
Television viewing has traditionally been a passive experience. Audiences sit back and observe narratives unfold without any input into character decisions or plot developments. This one-way entertainment model has dominated since television's inception.
Now, streaming giant Netflix is challenging this paradigm with...
Reed Hastings shared his vision for the future of television at a major industry event in Barcelona, interviewed by the BBC's Francine Stock.
The conversation centered on how entertainment is evolving within a world dominated by mobile connectivity.
Key insights from their exchange are summarized below.
For the complete discussion, a video recording is available for viewing.
This summary was...
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