Google My Business is a free tool by Google that helps businesses manage their online presence across Google Search and Maps. It allows you to create and update your business profile with accurate information like name, address, phone number, hours, and website. With Google My Business, you can post updates, respond to reviews, add photos, and engage directly with customers. Optimizing your profile improves local SEO and visibility, making it easier for nearby customers to find your services. It’s essential for building trust, enhancing credibility, and increasing foot traffic or leads from local searches.